NATIONAL MYOPIA WEEK 3.0 REACHES OUT TO 5 CRORE PEOPLE IN INDIA
The National Myopia Week 2024 #AllEyesonMyopia Campaign (14th to 20th Nov 2024) - an initiative by the MATANAND Welfare Foundation & the Strabismus and Paediatric Ophthalmological Society of India (SPOSI), proudly supported by ENTOD Pharmaceuticals.
Reached over 5 crore (50 million) people in India, including parents, teachers, children, and healthcare professionals.
Partnered with Radio City 91.1 FM, broadcasting regular myopia awareness messages by eye doctors and radio jockies in six major cities: Delhi, Mumbai, Chennai, Hyderabad, Bangalore, and Kolkata.
Extended myopia awareness initiatives to remote regions of Kashmir, conducting myopia awareness activities in 18 Kashmiri schools and eye clinics across the region.
Engaged a leading Hotstar documentary production team to cover all our myopia awareness activities. The documentary on the mission of ENTOD Pharmaceuticals and its myopia awareness activities will be released in early 2025 on the Hotstar OTT platform expected to be viewed by over 30 million people in India.
Results soon to be posted
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