#MoreGreenLessScreen 2023 Campaign

National Myopia Week 2023 was observed in India from Nov 20-26 through a week-long Myopia Awareness. This national campaign reached over 2 crore (20 million) people in India including parents, teachers and children.

To reach the people on ground level and to connect with people through social media and spread awareness about myopia, the organisers initiated and collaborated with over 100+ mother and Health influencers to create and post over 100+ reels and 70+ stories which aimed to create myopia awareness. This aimed to encourage kids to play outdoors and reduce screen time. Live online interactions with paediatric eye doctors and health influencers were also streamed on social media which attracted huge audiences. The influencer campaign reached out to over 25 lakhs people as per documented statistics and many people came forward to support the campaign.

The campaign hashtag #MoreGreenLessScreen trended in Number 1 position and #NationalMyopiaWeek trended in Number 2 position in India with over 6500 tweets in just two days and an overall reach of 1.5 Crore (15 million)

Collaborated with schools, local government organisations, parent groups, paediatric eye doctors & eye institutions across the country to support physical myopia awareness events in over 348 districts in India right from village level to towns to tier cities using ENTOD’s nationwide people power. As a part of this campaign, we have collaborated with 2000+ Ophthalmologists in various awareness initiatives. Our field representatives have covered 50+ schools during this week to conduct free eye check and awareness talks in which over 10,000 students got benefit of the free eye check-ups provided at schools. There were over 50,000 patients, kids participated in various Myopia awareness activities during this week.

Spread an awareness of myopia through leading platforms of National Media including mainlines and B2B media such as the Zee News, TV9 Bharatvarsh, The Pioneer and various others by engaging with paediatric ophthalmologists to educate kids and their parents about myopia. The National PR campaign aimed to create awareness on how outdoor play and minimising screen time can both prevent and also slow down the progression of Myopia and encourage parents to go to doctor for their children’s eye checkup at least once a year so that they can recognize the risk of myopia and get required treatment options.

Used prominent regional news media in selected areas such as Ahmedabad, Indore, Bhubaneswar, Lucknow, Hyderabad in order to raise awareness among a bigger group of people. Regional media included Dainik Jagran, Orissa Times, Kalinga Bharti, Utkal Samaj, Agami Orissha, Prabhat, Western Times, Adab Hyderabad, Bizz Buzz, The Hans India from Hyderabad, Andhra Prabha and many more leading publications across India.