#OperationMyopia 2025 Campaign

NATIONAL MYOPIA WEEK 2025 REACHES OUT TO 8.5 CRORE PEOPLE IN INDIA

The National Myopia Week 2025 #OperationMyopia Campaign (14th to 20th Nov 2025) - an initiative by the MATANAND Welfare Foundation & the Strabismus and Paediatric Ophthalmological Society of India (SPOSI), proudly supported by ENTOD Pharmaceuticals. continued its mission to raise awareness about childhood myopia across India, reaching over 8.5 crore people.

• 2,100+ ophthalmologists collaborated nationwide.
• 400+ eye hospitals/clinics conducted awareness drives.
• 2,00,000+ patients and families reached through OPD counselling.
• 70+ schools participated.
• 20,000+ children received eye health education.

• 2,000+ doctor videos & podcasts created.
• Additional ophthalmologists posted their own videos tagging ENTOD.
• 22 lakh+ digital video views.
• Daily memes received 2.1 lakh+ views.
• 8,000+ parents took the Myopia Pledge.
• 150+ pledge certificates issued.
• Website received 1.9 lakh+ visitors and 12,000+ downloads.

Extensive coverage across PAN-India by national news channels, regional networks, digital media and newspapers, highlighting screen-time risks and importance of yearly eye check-ups.

Click Here to See Media Report: Healthcare Radius, Daily Hunt, The Asian Talks, The Indian Mirror, News Upturn, Daily Pioneer, Tycoon World, Deccan Bharat.

• Partnership with RED FM 93.5 across 12   major cities.

• 36+ doctor-led radio bytes broadcast.

• 4.2 crore+ listeners reached.

• National Myopia Week 2025 🎙️ Myopia   Awareness Podcast for Parents with RJ  Giya (RED FM Mumbai)

• Facebook Post by RED FM 93.5